• BEING THE WORLD’S LEADING TALENT IN THE HOME TEXTILE SECTOR by means of:

    Making the most of our best asset, i.e. our brand, delivering it to the final user in an organised, attractive manner, through our clients, points of sales and associates.

    Developing strategic products that add extra value and are more difficult to copy, using all possible legal measures to support initiatives that bring in more value.

    Involving the entire organisation in the importance of service. To do all this, we need to attain high standards of excellence and meet the most demanding market requirements.